Substance Use Prevention PSA: When the Vapor Clears
The tobacco industry’s old marketing tactics are strikingly similar to those of vape products today.
As seen at CADCA’s 2019 Leadership Forum session "Competing with Snapchat: Seven Coalitions Collaborate on Digital Outreach to Teens" Connecting with teens digitally is the way to go. Technology based interventions are effective in preventing substance abuse disorders.
Tried & Tested PSAs
• 20 PSAs covering marijuana, alcohol, vaping & wellness topics
• Shown at 28 high schools & middle schools in 2017-2018 school year
• Seen by 25,000 students & 30,000+ adults including parents & teachers
• Distributed via 10 digital & non-digital media channels
• A survey of high school freshmen revealed that a majority found the
PSAs believable and motivated them to stay alcohol & drug free
Following Evidence-Based Guidelines
• Fact-based with sources cited
• Both prevention & wellness topics
• Positive choices & behaviors highlighted
• No fear appeals or scare tactics
• Resource, skill, or action step suggested in most PSAs
• Musical background, no audio required
• Duration of approximately 30 seconds each
Developed by Experienced Prevention Staff
• Created by committee of seven DFC coalitions
with 122 years combined prevention experience
• Credentials of creators include Certified Alcohol & Drug Counselor,
CADCA Advocate of the Year, PhD in Social Work, and Master Degrees
in Social Work, Nonprofit Management & Education Leadership
• Content guided by input from youth focus groups & surveys
Suggested Distribution Methods
School video announcements, school hallway monitors, cable access, social media (coalitions, schools, other community partners), e-newsletters, presentations, park district closed circuit TV, health fairs, social-emotional learning lessons, and many more!
Terms of Sale
Customization to videos can be done for the low cost of $15 per slide by Associated Graphics in Mundelein, Illinois. This can include adding your own logo and contact information to the end of the video and/or replacing text with local data and preferred resources. After purchase, contact Eliseo at Associated Graphics at [email protected] or 888-546-1009.
The purchase price of each video is for the use of the video in the community(ies) you serve. By completing the purchase, you agree not to sell the videos to third parties, not to profit from the use of the videos, and not to provide the videos to others for use outside of your community. We kindly request that those interested in using one or more PSA outside of the community you serve be directed to www.golead.co/psas.
All sales are final. Please note that quantity discounts are only valid for the quantity purchased in a single transaction. Videos purchased in separate transactions cannot be combined for a quantity discount for future or retroactive credits or refunds. Those purchasing 8 or 9 videos are advised that purchasing 10 videos costs less. Those purchasing 17, 18 or 19 videos are advised that purchasing all 20 videos costs less. There are no credits or refunds. Quantity discounts are available when purchasing 3 or more PSAs (15% off), 10 or more (40% off) and all 20 PSA videos (50% off).
Downloads available for 90 days after purchase. After purchasing the videos you will have 90 days to download the videos and store your own copies. Do not link to the videos on this website, re-host them on your own system.
Beat by Allrounda (https://allroundabeats.com) Music © 2018 All rights reserved. Used under license.
Credit must always be given to 'Allrounda (Nicolas Scholtes)' in written form, for example 'Beat by Allrounda (allroundabeats.com)'. By making a purchase of of this video the customer declares that they will give credit to the producer where possible in a written form (cd cover/booklet, song or video descriptions, youtube videos, file-names, mixtapes, albums, singles, remixes, social network pages such as facebook, music sites such as soundcloud, reverbnation, etc.). Proper credit is given as follows: (Example credits: 'Beat prod. by Allrounda (Nicolas Scholtes)' or 'Beat by Allrounda (https://allroundabeats.com)' … Music © 2018 All rights reserved. Used under license."